shopping online india

shopping online india

India has an internet user base of about 250.2 million as of June 2014.The penetration of e-commerce is

low compared to markets like the United States and the United Kingdom but is growing at a much faster

rate with a large number of new entrants.The industry consensus is that growth is at an inflection point.

Unique to India (and potentially to other developing countries), cash on delivery is a preferred payment

method. India has a vibrant cash economy as a result of which 80% of Indian e-commerce tends to be Cash

on Delivery. However, COD may harm e-commerce business in India in the long run and there is a need to

make a shift towards online payment mechanisms. Similarly, direct imports constitute a large component

of online sales. Demand for international consumer products (including long-tail items) is growing much

faster than in-country supply from authorised distributors and e-commerce offerings.India’s e-commerce

market was worth about $3.8 billion in 2009, it went up to $12.6 billion in 2013. In 2013, the e-retail

market was worth US$ 2.3 billion. About 70% of India’s e-commerce market is travel related.India has

close to 10 million online shoppers and is growing at an estimated 30%[6] CAGR vis-à-vis a global growth

rate of 8–10%. Electronics and Apparel are the biggest categories in terms of sales.